Ab-Ribbon STORY 🎀

It all started with tying satin ribbons at the base of clients' rib cages in order to better connect EVERY BREATH to the CORE in all functional movements. The tactile feedback that my clients experienced encouraged a greater connection to not only their BREATHING CORE in every single exercise, but the nervous system benefits of continuously controlling the breath was second to none. Clients were feeling more calm after workouts due to the elongated, controlled exhales that were supported by the feedback from the satin ribbons.

The only negative feedback that I got was that it was annoying to have to tie a satin ribbon around the ribs every workout, and I also noticed that the lightweight ribbons could be optimized in terms of adding a slight "weight" to the material that would give the user a better proprioceptive feedback. Oh, another piece of negative feedback was a CEASE + DESIST letter that I received from a client's lawyer telling me that I needed to immediately stop my training due to inhumane activity (inclusive of a RIBBON tied around the waist 😮)...luckily, it was all just a joke, and the combination of Ab-Ribbon and Breathography healed Amy's backpain and restored her core after having Gene!

Cut to my Broadway career days in Mamma Mia when I began traveling to the garment district every day before call time (after training clients all day 🤓) to find the most optimal material. After much experimentation and continuous feedback from clients, I found the PERFECT material that not only had enough weight that would optimize feedback, but was also extremely cost effective. I was passionate about cost not being a barrier to entry, which enables injury prevention, core strength, and nervous system balance to be accessible by all.

Many of the first clients that I worked on to design the Ab-Ribbon were postnatal clients, who valued having a high level of feedback in functional movements in order to recover the core faster and more effectively after having a baby. I found that postpartum women were recovering faster with instant feedback on the levels of CALM that paying attention to the breath during the workouts had on the nervous system (much needed during this very intense time!) Cut to 15 years and 10 prototypes later after the first satin ribbon was tied around an early postnatal clients ribs, and we are now launched and ready for action! The Ab-Ribbon advantages are vast and is now worn by a broad population of postpartum women, athletes, singers, dancers, the young, the old, beginners, and advanced exercisers. Everyone benefits from connecting better to the Breathing Core during exercise!

I would like to thank my mother Brenda, who spent tireless hours (before I had a sewing machine) hand sewing velcro on webbing material, resulting in swollen fingers. My husband Chris, business partner in life and Hypoxix, thank you for all of the "worth it headaches" on the design and marketing.

My clients using Ab-Ribbon to strengthen the Breathing Core with their fitness, whether in Hypoxix.studio online routines or their walking/running workouts, have never felt stronger in their core and balanced in their nervous systems.

I would love for you to be next! Please post a picture of yourself with your new Ab-Ribbon and how you are using yours on our Facebook Page Breath-Work and Exercise.